Oops, yes sorry. I guess it is a trivia question.
The area in which the early arrivals now are waiting is commonly known as "the rodeo area." At one of the races in the very early years, organizers held a rodeo there, believing that the fans of the race would also enjoy the rodeo and vice versa.
It did not work, but the name stuck.
I assumed most people knew about it but I guess not.
So, now you know the rest of the story.
